Privacy Policy

Brilliant Retail cares about the privacy of our Guests. Our goal is to provide the best shopping experience possible for our Guests, and we strive to achieve that goal through our Internet shopping experience. brilliantretail.co.uk collects client information to enhance your shopping experience.

General Browsing

brilliantretail.co.uk gathers navigational information about where our visitors go on our web site and information about the technical efficiencies of our web site and services (i.e. time to connect to our web site, time to download pages). This information allows us to see which areas of brilliantretail.co.uk are most visited and helps us to better understand our Guests’ experience at brilliantretail.co.uk. This helps us to improve the quality of our visitors’ online shopping experiences by recognizing and delivering more of the features, services and products our visitors prefer. In the process of gathering navigational information, non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor’s use of our web site (such as the time of a visitor’s last visit to a page on our web site).

Collection, Use and Disclosure of Personal Information

We collect information from you, which you provide to us at this web site when you establish or update an account, participate in a survey or shop online. Categories of information collected include name, address, email address, recipient’s email address, telephone number, credit card information and messages you create. This information is used to enable brilliantretail.co.uk to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the recipient(s) in the event of order or delivery difficulties, for verification, to respond to your inquiries and to deliver services and information about our products or web site to you. We use third parties to help us provide services, such as processing payments, monitoring site activity, conducting surveys, maintaining our database, administering and locating emails, and assisting in administering sweepstakes.

If you opt into our email list or make a purchase through brilliantretail.co.uk, the information you provide (for example, name, address, and credit card) will be added to a database. Brilliant Retail may use that information for our own internal marketing purposes. We may request information from you about your fashion tastes, your hobbies or your music interests. This information will be collected from you directly and openly. Using the information you give us, we may contact you with information or special offers. We will not require you to disclose more information than is reasonably necessary to participate in an activity as a condition of participation. Brilliant Retail does not sell or disclose personal information to outside third parties. brilliantretail.co.uk continually strives to maintain compliance with legal regulations. If we become aware of or have a good faith belief that we must disclose information about you in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity, we will disclose specific information about you to the appropriate legal authorities in order to protect the users of our Web site, the site, and/or the public. We value our relationship with our Guests of all ages. We welcome parents and their children to explore our site together and participate in our free email newsletters, shopping and other promotional activities. In accordance with the Children’s Online Privacy Protection Act, we will not gather or use personal information from any Guest who indicates they are less than 13 years of age. We invite their parent or guardian to assist the pre-teen Guest in any ordering activity online with brilliantretail.co.uk. If we become aware that we’ve gathered personal information from a minor, we will remove that information from our records immediately.

Use of Cookies

brilliantretail.co.uk uses a browser feature known as a cookie, which is placed on your computer. Cookies are small amounts of data that are transferred to your computer by our server. The cookies are stored on your computer’s hard drive and are used by brilliantretail.co.uk to help track your clicks and pass information as you go through the pages within the Brilliant Retail web site and provide a more personalized experience. brilliantretail.co.uk also uses cookies to help keep track of how many items you put into your shopping bag and to tell us whether you have previously visited brilliantretail.co.uk. Cookies allow brilliantretail.co.uk to make our site more responsive to your needs, by delivering a better and more personalized experience to you. Most browsers automatically accept cookies. We do not recommend you disable your cookies.

We also use a technology known as clear gifs, which are typically stored in emails, to help us confirm your receipt of, and response to, our emails and to provide you with a more personalized experience. If you register or purchase product through brilliantretail.co.uk, we may associate navigational information from your previous browsing visits with the personal information you provide. In addition, we carefully select third party advertising companies and allow them to collect non-personally identifiable information by placing cookies when you choose to visit brilliantretail.co.uk. This information is used to report marketing program effectiveness directly back to Brilliant Retail. This information is used in aggregate form and is not in any way personally identifiable.

Links

For your convenience, our web site may contain links to other sites. Brilliant Retail is not responsible for the privacy practices or the content of such web sites.

Questions or Changes in Policy

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us through email at or by mail at Brilliant Retail, 2b St James Road, Kingston Upon Thames KT1 2AA. Should there be a material change in the categories of information collected at brilliantretail.co.uk or a material change in how we use information collected at brilliantretail.co.uk (whether a deletion or addition), for a thirty day period after the change we will note deletions with a strike-out and additions in italic type. Further, for this same period we will note [Revised] at the end of the revised sentence or sentences and update the effective date at the bottom of the Privacy Policy. If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about brilliantretail.co.uk. If you have submitted your email address to us for email contact, we will notify you should our policy change. You will then have an opportunity to opt-out of any new use of your information.

Security Statement

We have made every effort to ensure that the information transmitted to us online is secure through the use of a secure server. With respect to online sales, the person whose name appears on the card must be the one who places the order. Brilliant Retail uses secure sockets layer (SSL) encryption for securing communications and transactions across the Internet. The SSL protocol uses digital certificates to create and secure confidential communications “pip” between the purchaser and our web entity. Data transmitted over an SSL connection can not be tampered with or forged without the two parties becoming immediately aware of the tampering. A key or padlock icon in the lower corner of the browser window identifies the security mode of a browser. When the browser is running in “normal” mode, the key looks broken or the padlock looks open. Once an SSL connection has been established, the key becomes whole, or the padlock becomes closed, indicating that the browser is in “secure” mode. SSL is supported in the vast majority of browsers, which means that almost anyone with a browser can benefit from SSL encryption. In addition, it is our policy not to send your credit card number via email. In fact, this is a practice we recommend you adopt in all of your internet activities.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible. This Privacy Policy supersedes all prior policies and is effective May 28th, 2008.